https://www.youtube.com/watch?v=EumWArh6C90&t=17s
Balancer’s ETH Denver Campaign
We designed a complete marketing & production plan for Balancer.
- 11 hours of filming
- 10 YouTube videos
- 5 Twitter videos
- 2 POAPs
- 2 Animated Intros
- 2 Animated Outros
- 2 Posters
- 1 PowerPoint
Let’s Make ETH Denver Count
We reached out to Balancer right before ETH Denver to see if they wanted to capitalize on having all of their team in one place at the same time by filming some stuff with their team. They said, “yes, got any ideas!” We came back with a full video and marketing campaign that included everything from filming their DeFi party to designing their team POAP, we even made a PowerPoint on the spot. The point is we’re way more than a media house, we offer our clients every aspect of running a successful campaign.
V-Day DeFi Party
Party Video
For Balancer’s DeFi party we filmed the entire party with the goal of also editing a video within 24 hours to help kick off the excitement at ETH Denver. We filmed with multiple cinema cameras and provided them with a branded video for YouTube and Twitter.
Assets Delivered
- 4k edits and exports within 24 hours
- Motion Graphics
- Sound Design
- Multi-platform exports
Party POAP
Every good party needs a POAP and we knew we needed to make this one really special to kick off ETH Denver. Instead of just handing off the design, we minted the POAP and then to help them stand out created a poster for the party with a custom QR code for people to claim their POAP. We also provided detailed instructions on how to use the claim URLs and how people can use the POAP app to mint from the QR code.
Assets Delivered
- POAP Design
- Graphics for social
- Graphics for poster
- Mint URLs
- Claim website
- Claim instructions
Talks at ETH Denver
We filmed four talks, each one with 3 camera angles.
https://www.youtube.com/watch?v=t_wN9w9LLbI
Photography
While filming Balancer asked if we could also take photos of their presenters. Thankfully we had an extra camera and were able to deliver them photos for each talk and photos from around the event for their social media.
PowerPoint
After one of our film sessions, the team asked if we could help make the CEO’s PowerPoint a bit cooler just a few hours before he was going live so quickly whipped up some fancy slides to save the day.
Team POAP
We designed the POAP, minted the POAP, set up a claim URL, created a custom QR code, and finally made a poster for their booth so people could easily claim their POAP for meeting the team. We also provided the assets for them to promote it on social.
Interviews at ETH Denver
We did two short interviews with Balancer’s CEO, Fernando Martinelli, and one with Jeremy Musighi, Head of Growth at Balancer at their booth where we were able to make several videos from each one. Each video was added to their YouTube and we delivered a version to be natively on Twitter. We also came up with all of the questions to make the entire process easy as possible for them.
https://www.youtube.com/watch?v=M_hOiBhd7ZE
The Recap
YouTube
Balancer’s YouTube wasn’t really set up before we started working with them so we offered to upload all of the videos for them and optimize each one with titles, descriptions, thumbnails, tags, and relevant links. We also focused on SEO when publishing the videos. In addition, we designed an animated end screen for all of their YouTube videos to help drive engagement and boost subscribers on their channel. Once the content was uploaded we provided them with a posting plan across their marketing channels.
We also built out and optimized the rest of their channel to help them stand out. Balancer was so happy with this that we will be working more with them on building their YouTube presence.
Wrapping it up
We wrapped everything up for Blanacer by creating a Google Drive folder with all of the assets for them and provided a detailed content plan for posting all of the content.
Our goal is to make it as easy as possible for our clients, we don’t just deliver a piece of content, we immerse ourselves in every project so we can make the absolute most out of everything we create.
This campaign was a great example of what Amadeus Style brings to the table, every aspect of media and marketing was used and that’s not something a lot of production studios can offer. We’re like a swiss army knife for media, we got all the tools you need in one place.
